Hooked: How to Build Habit-Forming Products

Description

"Hooked: How to Build Habit-Forming Products" by Nir Eyal is a guidebook for entrepreneurs, product designers, and marketers interested in creating products that form strong user habits. Eyal introduces the Hook Model, a framework designed to create habit-forming experiences by leveraging psychological principles. The Hook Model consists of four key steps: trigger, action, variable reward, and investment. Eyal explains how each step works and provides real-world examples to illustrate their application in product design. Triggers prompt users to take action, which leads to engaging with the product. Variable rewards keep users coming back by providing them with unpredictable and satisfying outcomes. Finally, the investment phase encourages users to invest time, effort, or data into the product, increasing their commitment and likelihood of returning. Throughout the book, Eyal emphasizes the ethical responsibility of product creators to use the Hook Model for positive purposes and to consider the potential impact on users' well-being. "Hooked" serves as a practical guide for building products that capture users' attention and create long-term engagement. It provides actionable insights and strategies for applying behavioral psychology principles to product design, helping creators develop products that users love and use habitually.