
The Personal MBA
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Description
"The Personal MBA: Master the Art of Business" by Josh Kaufman is a comprehensive guide to essential business concepts and principles. It offers a self-directed approach to learning fundamental business skills without the need for formal education. Kaufman covers topics such as value creation, marketing, sales, finance, productivity, communication, and negotiation, providing practical examples and resources for further study. The book serves as a valuable resource for entrepreneurs, managers, and anyone seeking to gain a solid understanding of business fundamentals.