Applied Artificial Intelligence: A Handbook for Business Leaders

Description

"Applied Artificial Intelligence: A Handbook for Business Leaders" is a book written by Mariya Yao, Adelyn Zhou, and Marlene Jia, published in 2018. It is aimed at business leaders who are interested in understanding how artificial intelligence (AI) can be leveraged to drive innovation and transformation within their organizations. Key features and topics covered in "Applied Artificial Intelligence" include: 1. **Practical Applications**: The book provides practical insights into how AI technologies can be applied across various industries and business functions. It offers real-world examples and case studies of successful AI implementations, illustrating the potential impact on areas such as marketing, sales, operations, customer service, and product development. 2. **Business Strategy**: "Applied Artificial Intelligence" discusses how AI can be integrated into business strategy and decision-making processes. It explores strategies for identifying AI opportunities, assessing risks and benefits, and aligning AI initiatives with organizational goals and objectives. 3. **Data and Analytics**: The book emphasizes the importance of data and analytics in AI-driven decision-making. It covers topics such as data collection, preprocessing, feature engineering, and model evaluation, providing practical guidance on how to leverage data assets effectively. 4. Ethical and Regulatory Considerations: "Applied Artificial Intelligence" addresses ethical and regulatory considerations associated with AI adoption. It discusses issues such as data privacy, bias and fairness, transparency, accountability, and compliance with regulations such as GDPR and CCPA. 5. Implementation Challenges: The book explores common challenges and pitfalls encountered in AI implementation, such as data quality issues, talent shortages, technical complexity, and organizational resistance to change. It offers strategies for overcoming these challenges and fostering a culture of innovation and experimentation. 6. Future Trends: "Applied Artificial Intelligence" discusses emerging trends and future directions in AI technology and its impact on business. It explores topics such as deep learning, natural language processing, computer vision, reinforcement learning, and the integration of AI with other advanced technologies such as IoT, blockchain, and cloud computing. Overall, "Applied Artificial Intelligence: A Handbook for Business Leaders" provides a comprehensive and accessible guide to understanding and implementing AI technologies in a business context. It equips business leaders with the knowledge and tools they need to harness the power of AI to drive innovation, growth, and competitive advantage.