A Whack on the Side of the Head
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Description
"A Whack on the Side of the Head: How You Can Be More Creative" by Roger von Oech is a timeless and playful guide to unlocking creativity and breaking free from rigid, habitual thinking. Through engaging anecdotes, puzzles, cartoons, and thought-provoking insights, von Oech challenges readers to embrace the unexpected and see problems from new angles. He identifies mental blocks—like fear of failure, the need to be right, or over-reliance on logic—and offers tools to overcome them. The book introduces four key roles of the creative process: the Explorer (seeks new information), the Artist (creates new ideas), the Judge (evaluates and refines), and the Warrior (implements ideas with action). Von Oech emphasizes that creativity isn’t just for artists or inventors—it's a mindset that anyone can cultivate by embracing curiosity, flexibility, and humor. This book delivers a powerful “whack” to conventional thinking, encouraging readers to loosen up, think differently, and view creativity as an everyday skill to be practiced and enjoyed.
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