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The New Rules of Marketing and PR
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Description
"The New Rules of Marketing and PR" by David Meerman Scott is a comprehensive and updated guide that redefines how businesses connect with their audience in the digital age. In this 7th edition, Scott explains how traditional marketing methods—like cold calling, print ads, and mass mailings—are no longer effective in a world dominated by instant communication and content-driven platforms. Instead, he presents powerful strategies such as content marketing, social media engagement, podcasting, AI tools, live video, and newsjacking (leveraging trending news for exposure) as the new standard for reaching buyers directly. Drawing from real-world examples and case studies, Scott illustrates how organizations of all sizes can become their own media outlets and build meaningful relationships with customers. This book is especially valuable for marketers, entrepreneurs, and communicators looking to stay relevant and competitive by embracing modern digital tools and storytelling techniques.
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