Influencer

Description

Influencer: The New Science of Leading Change is a powerful book that explores how lasting change really happens — whether in individuals, organizations, or entire communities. The authors, a team of respected behavioral scientists and leadership experts, combine real-world case studies with research-backed strategies to reveal how effective influencers drive meaningful transformation. They argue that most attempts at change fail because they rely on just one or two forms of motivation or pressure. Instead, true influence requires tapping into six sources of influence across two dimensions: motivation and ability — at the personal, social, and structural levels. These include helping people believe in change, building the skills they need to act, shaping social norms through peer influence, and adjusting the environment to support new behaviors. The book offers practical tools for diagnosing problems, identifying key behaviors that drive results, and crafting strategies to influence those behaviors effectively. Through powerful stories — like reducing HIV transmission in Thailand, improving school performance, or transforming corporate cultures — the authors demonstrate how these influence strategies can solve even the most stubborn problems. Ultimately, Influencer provides a blueprint for anyone who wants to become a catalyst for change, showing that with the right approach, even the most difficult behaviors can be transformed. Whether you’re a leader, coach, parent, or activist, this book helps you become a more effective agent of positive change.