Made to Stick
Private Book Reader
Upload and read your personal PDF books in our secure reader
Read Your Private BookShort Audio Book Summary
Made to Stick Summary
0:00 / 0:00🧠 Discussion
Libraries
.jpg)
.jpeg)
.jpg)
.jpeg)
.jpeg)
.jpg)
.jpeg)
.png)
.jpg)
.jpg)
.jpeg)
.jpg)
.jpg)
Reviews
No review yet. Be the first to review this book!
Description
Made to Stick is an insightful and practical guide that explores why some ideas are memorable, influential, and widely accepted, while others fade into obscurity. Chip Heath and Dan Heath argue that ideas that truly “stick” share certain key characteristics, and they present these characteristics in the form of a framework known as the SUCCESs model—an acronym for Simple, Unexpected, Concrete, Credible, Emotional, and Stories. The book emphasizes that simplicity is about finding the core of an idea and expressing it clearly, not dumbing it down. An idea becomes sticky when it breaks our expectations and surprises us—this is where "unexpectedness" plays a role, capturing attention and sustaining curiosity. The authors stress the importance of concreteness by showing that abstract ideas often fail to resonate, whereas specific, sensory-rich language can make a concept come alive. To make ideas believable, they need to be credible—whether through data, expert testimony, or vivid details that inspire trust. Emotional connection is equally vital, as people are more likely to act on and share ideas that move them. Finally, stories are powerful vehicles for embedding ideas into people’s minds, because they provide context, stir emotion, and model behavior in relatable ways. Drawing from a wide range of real-world examples—from urban legends and proverbs to advertising and education—the Heath brothers show how each principle has been used to create messages that endure. The book is not just theoretical; it’s filled with practical advice, anecdotes, and exercises that anyone—from entrepreneurs and marketers to teachers and leaders—can use to craft more engaging, persuasive, and impactful messages. Ultimately, Made to Stick teaches that great ideas don’t have to come from brilliant minds—they need the right packaging to be memorable, and by applying the SUCCESs principles, anyone can make their ideas matter.
Related Books in SelfHelp
The Coming Wave: Technology, Power, and the 21st Century's Greatest Dilemma
by Mustafa Suleyman
People Like (0)
Ready, Fire, Aim: Zero to $100 Million in No Time Flat
by Michael Masterson
People Like (0)
Thinking: The New Science of Decision-Making, Problem-Solving, and Prediction in Life and Markets
by John Brockman
People Like (2)
Management and Organization Theory
by Jeffrey A. Miles
People Like (0)
Room 13 by Edgar Wallace
by Wallace, Edga
People Like (1)
The Power of Silence: Further Lessons of Don Juan
by Carlos Castaneda
People Like (1)
Graceful Exits: How to Leave This World with Dignity and Love
by Sushila Blackman
People Like (0)
Stop Overthinking
by David Schiller
People Like (4)
Disrupt You!
by Jay Samit
People Like (0)
Braiding Sweetgrass
by Robin Wall Kimmerer
People Like (0)
The Killing Complex
by K G Leslie
People Like (1)
Becoming Bulletproof: Protecting Yourself, Your Loved Ones, and Your Home
by Evy Poumpouras
People Like (0)You May Also Like
How to Win Friends and Influence
by Dale Carnegie
People Like (120)
The 7 Habits of Highly Effective People
by Stephen Covey
People Like (114)How to Win Friends and Influence
by Dale Carnegie
People Like (29).jpg)
The Power of Now: A Guide to Spiritual Enlightenment
by Eckhart Tolle
People Like (44).jpg)
The Four Agreements: A Practical Guide to Personal Freedom book pdf download
by Don Miguel Ruiz
People Like (30).jpg)
Atomic Habits: An Easy and Proven Way to Build Good Habits and Break Bad Ones book pdf download
by James Clear
People Like (135).jpg)
Man's Search for Meaning book download
by Viktor E. Frankl
People Like (84).jpg)
Think and Grow Rich book pdf download
by Napoleon Hill
People Like (25).jpg)
Daring Greatly: How the Courage to Be Vulnerable Transforms the Way We Live, Love, Parent, and Lead book download
by Brené Brown
People Like (7).jpg)
The 48 Laws of Power book pdf read and dowload
by Robert Greene
People Like (113).jpg)
12 Rules for Life
by Jordan B. Peterson
People Like (4).jpg)
The Power of Habit book Read and Download
by Charles Duhigg
People Like (29).jpg)
Thinking, Fast and Slow book free download
by Daniel Kahneman
People Like (40).jpg)
The 4-Hour Workweek
by Tim Ferriss
People Like (14).jpg)
Awaken The Giant Within pdf Read and Download
by Tony Robbins
People Like (9).jpg)
The Alchemist
by Brazilian author Paulo Coelho
People Like (8).jpg)
Deep Work book
by Cal Newport
People Like (32).jpg)
Getting Things Done
by David Allen
People Like (13).jpg)
The Subtle Art of Not Giving a F*ck
by Mark Manson
People Like (1).jpg)
Outliers
by Malcolm Gladwell
People Like (11).jpg)
Quiet: The Power of Introverts in a World That Can't Stop Talking
by Susan Cain
People Like (25).jpg)
Girl, Wash Your Face
by Rachel Hollis
People Like (6).jpg)
Meditations
by Roman Emperor Marcus Aurelius
People Like (34).jpg)
How to Stop Worrying and Start Living
by Dale Carnegie
People Like (29).png)
Grit: The Power of Passion and Perseverance
by Angela Duckworth
People Like (19).jpg)
Mindset: The New Psychology of Success
by Carol S. Dweck
People Like (20).jpg)
Essentialism: The Disciplined Pursuit of Less
by Greg McKeown
People Like (19).jpg)
Radical Acceptance
by Tara Brach
People Like (10).jpg)
The Obstacle Is the Way
by Ryan Holiday
People Like (28).jpg)
Who Moved My Cheese?
by Dr. Spencer Johnson
People Like (23)
The Power of your subconscious mind
by Joseph Murphy,
People Like (38)
The Secret
by Rhonda Byrne
People Like (29)