Description

"Strategic Alliances: Three Ways to Make Them Work" by Steve G. Phelps provides a practical guide for forming and managing successful business partnerships. The book focuses on three critical strategies for making strategic alliances effective: 1) Identifying and selecting the right partners with complementary strengths, 2) Establishing clear, mutual goals and expectations to ensure alignment and commitment, and 3) Managing the partnership proactively through communication, conflict resolution, and performance monitoring. Phelps offers real-world examples and actionable advice, emphasizing the importance of trust and collaboration in achieving mutually beneficial outcomes. The book serves as a valuable resource for business leaders seeking to leverage alliances to drive growth and innovation.