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Consumer Culture and Postmodernism
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Description
Consumer Culture and Postmodernism by Mike Featherstone explores the intersections between consumer culture and postmodern theory. The book examines how postmodernism has influenced and been influenced by the rise of consumer culture, focusing on the ways in which consumption shapes and reflects contemporary identities, social practices, and cultural values. Featherstone discusses how the proliferation of consumer goods and media in postmodern societies has led to new forms of identity and social differentiation. He explores themes such as the commodification of everyday life, the role of media and advertising in shaping consumer desires, and the impact of globalization on local and global consumer practices. Through a critical analysis of consumer culture, Featherstone offers insights into how postmodernism challenges traditional notions of identity, authenticity, and meaning, revealing the complexities of consumption in the context of a rapidly evolving cultural landscape.
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