

The Sales Acceleration Formula by Mark Roberge
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Description
The Sales Acceleration Formula: Using Data, Technology, and Inbound Selling to Go from $0 to $100 Million by Mark Roberge is a data-driven guide to scaling a high-performing sales organization. As the former Chief Revenue Officer at HubSpot, Roberge shares the strategies he used to grow the company's revenue from $0 to $100 million by leveraging metrics, automation, and a systematic hiring process. The book presents a repeatable formula for success, focusing on hiring the right salespeople, training them effectively, generating quality leads, and using technology to optimize performance. Roberge challenges traditional sales approaches by emphasizing scientific testing, predictive analytics, and inbound selling. Ideal for entrepreneurs, sales leaders, and business owners, this book provides a blueprint for building a scalable, data-driven sales machine in the modern digital age.