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Consumer Culture: A History
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Description
Consumer Culture: A History by Colin Campbell offers a comprehensive examination of the development and impact of consumer culture from historical, social, and economic perspectives. The book traces the evolution of consumer culture from its origins in early modern Europe to its global expansion in the contemporary world. Campbell explores how consumer culture emerged alongside industrialization and capitalism, analyzing the shifts in societal values, economic practices, and technological advancements that have shaped consumption patterns. He examines key developments such as the rise of advertising, the role of media in promoting consumer goods, and the influence of globalization on consumer behavior. Through a detailed historical analysis, the book highlights the ways in which consumer culture has transformed social identities and everyday life, offering insights into the interplay between consumption and cultural change.
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