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McLuhan and Baudrillard: The Masters of Implosion
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McLuhan and Baudrillard: The Masters of Implosion Summary
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"McLuhan and Baudrillard: The Masters of Implosion" by Gary Genosko explores the influential theories of Marshall McLuhan and Jean Baudrillard in media studies and cultural criticism. McLuhan's concepts like the "global village" and the impact of media on perception are contrasted with Baudrillard's ideas on simulacra and hyperreality. Genosko analyzes their enduring influence on understanding technology, communication, and societal change, highlighting their contrasting views on media's effects and cultural implications.